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Brander’s technical articles highlight interesting topics, strategies, opinions, facts and trends relating to branding. They demonstrate our expertise, our competence, our attitude and our style.

The Brand-based Competence Model

Employees constitute a key success factor for companies. Yet often employee conduct is the predominant weak link in the client and brand experience. This calls for rigorous alignment of employee assessments oriented toward the brand.

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Internal Branding

A company that wants to be able to motivate its workers during times of transition needs one thing in addition to courageous decisions: an identity. This is something that will not create or convey itself automatically.

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A Brand – More than just a reputation

The brand itself steers corporate image. Consequently, only a common brand and reputation management can provide the appropriate instrumentation for managing communications.

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Chief Brand and Talent Officer

Valuable synergies for successfully positioning a company in the competitive environment are generated by merging Brand and Human Resource responsibilities at Management Board level to create the function of “Chief Brand & Talent Officer”. This because in today’s services economy, employees are

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Recipe for success for internal branding projects

Loyalty programs are currently experiencing a revival, especially in economically difficult times. Synchronization with the brand strategy is one of the most imperative criteria for success.

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Real estate Branding

Something that is considered a decisive success factor for companies and products is still largely unknown in the location promotion and area development sectors.

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