If you think that private banking and agility are incompatible, Falcon Private Bank will surprise you. It stands for «agile private banking» which is defined as the symbiosis of humans and technology. In fact the bank’s credo is that superior performance is only achieved by combining personal excellence with digital intelligence.
Together we defined the fundamentals for the new strategy and brought it to life. Our team accompanied Falcon from the development of the new vision to the creation of a brand appearance that conveys the strategy and stands out, from the definition of a new product and service design to the implementation of the brand internally and externally.
An intuitive customer experience lies at the core of the new service design: in order to grasp the needs of the future client, we developed personas and a blueprint customer journey. This enabled us to create customized and smart tools that are connected across all media for a seamless experience.