Swiss Post’s corporate strategy is based on its vision “Simple yet systematic” and takes its lead from the ongoing digital transition in all business divisions. In an increasingly mobile and digitally networked world, demand for readily accessible products and service is on the rise.
The new brand strategy reflects changing customer behavior patterns and defines the desired message that the Swiss Post brand must deliver in future. “My postal service does everything to make my life simpler – whenever and wherever it suits me.” The Swiss Post experience and the associated brand values steer the client’s communication and its employees in their daily work routines.
Die Schweizerische Post
My postal services – whenever and wherever it suits me.
Together with specialists from the various postal divisions Branders has redefined the brand’s positioning and personality while modernizing its visual image.
The new brand image has becomes fresher, simpler and more modern, while retaining its core elements – the logo, the typical Swiss Post yellow color and the vibrant Frutiger font. The design principles have become more flexible and position eye-catching messages at the heart of projected communications.
The imagery underlines the proximity to the customer, portraying snapshots and emotions related to everyday events out there, where real life happens.
Typically Swiss Post: The appearance is characterized by generous deployment of images, bold typography and large white spaces accented by dashes of color.
A recurring feature is the yellow accent line derived from the logo and serving as a communication retainer.
Swiss Post in digitized small format: The small digital icon or favicon is used in both digital media and in app icons.
The new brand image will be introduced gradually into all media content – digital media, in posters and displays, as well as brochures, presentations and correspondence materials.
Website: post.ch
