In 1984, Rudi Bindella discovered the Vallocaia winery in the rolling hills of Montepulciano and he still refers to its vineyards as the “piccolo paradiso,” little paradise. Over recent decades the Tenuta has become a wine-growing estate boasting 40 hectares of cultivated vineyards and vinifying five red wines and one white wine. The brand image informs interested customers about this evolution and the personal story behind the Tenuta Vallocaia. It also aligns the winery’s image with that of the overall Bindella brand image that was refreshed in 2014.
Tenuta Vallocaia
A small paradise.
Branders have furnished the family-owned Bindella winery with a fresh visual image. The new appearance is distinguished by emotive imagery and personal stories centered around the cultivation of wine at the Tenuta in Tuscany.
The image concept that includes a new logo with the family crest was applied to the wine labels, the packaging, the trade fair stand, the print brochure and the digital presentation: The Tenuta Vallocaia has been given a distinct and emotive visual appearance.
