Atupri's positioning as enabler for individual health is not only written on a forgotten strategy paper. Together with our client, we wanted it to be experienced every day in Switzerland. On maxyourhealth you learn how you can invest 10 minutes every day for your health: it is simple, motivating, smart and personal.
The overall aim is to build a new cohesive way to promote health in the long term: maxyourhealth builds the fundament for all Atupri’s activities and communication enabling you to actively do something for your health. Atupri will therefore move away from short-lived campaigns and initiatives to provide you with a long-term integrated health promotion offering with more impact.
From start to finish, maxyourhealth has been born as a combined effort with our client: our design, UX and content and marketing specialists worked with Atupri’s marketing and digital team in co-creation workshops on concept, development and realization.