The continuous encroachment of technology and digitization into our everyday lives separates us ever further from those things that really matter: harmony with nature and oneself. Family winery Alois Lageder views wine-growing as a cultural vocation, with its biodynamic agricultural processes producing fascinating, superior-quality wines in the South Tyrol. Founded in 1823, the family estate is now being managed in the fifth and sixth generations by Alois Lageder and Alois Clemens Lageder. Family enological expertise is developed consistently, exchanged with local winegrowing partners, while progressing the business into new ventures.
Aimed at transporting their visionary spirit into the future and to lend the brand even greater vitality, Branders was tasked with conceiving a new product range structure, creating a new brand personality as well as honing the brand experience. The commission covered focusing the product portfolio, the company’s core values and brand story, while enhancing the emotive appeal of the integrated brand experience, ranging from the website and sales portal through to the image brochure.
Alois Lageder
A symbiosis of the energy and harmony of nature
The brand experience has been brought to life both in a digital as well as a physical sense through a new website that unites two functions in one. Besides acting as the new corporate presence it is also the new platform for Alois Lageder’s distributors, thereby harnessing holistic synergies. Distributors who log in to access relevant documentation are welcomed by a brand-defining experience on this vital sales channel. Thanks to a tailor-made CMS the website can be expanded with additional modules and updated at any time.
MOV_Website_Scroll_final from Branders on Vimeo.
Alois Lageder_Gallery from Branders on Vimeo.
Intuitive and user-friendly modules ensure that potential customers inquiring about Alois Lageder wines can readily access the newly created categories: «Classic Grapes», «Compositions» and «Masterpieces».
All details of each different wines are visible at first glance thanks to new icons created specifically for the website.
The biodynamic agricultural concept applied by the family winery derives from the principles of anthroposophy. These perceive any agricultural operation as a self-contained microcosm, including its flora and fauna. The new Branders imagery reflects that love and respect for nature, the care taken in even the smallest details, and the sense of purity and naturalness. Here, just for once, the focus is not on people; rather it is on nature and animals in their fullest diversity and strength. In a juxtaposition of size and detail, of strength and subtlety, the images depict both remoteness, expanse and distance, but also the strength of proximity and fragility – complex qualities that are reflected daily in the wines of Alois Lageder.
The image brochure provides emotive glimpses into the world of Alois Lageder, highlighting the company’s values and attitudes, as well as its product range with the three dedicated categories. In itself, it also functions as a very effective presentation tool.
