"Selve" is the name of a new, urban city district in Thun. Located in a preferential setting bordering on the river Aare, it looks back on a checkered history. Over one hundred years ago, Gustav Selve constructed the "Schweizerische Metallwerke" (Swiss Metal Works) on the former grazing land. The company was a major employer in the region and coincidentally wrote Swiss industrial history. Until its closure in 1993, the corporation was closely involved in the development of Thun. In the year 2000, the Canton of Bern, along with the city of Thun, acquired the old industrial premises at auction. Since then the neglected premises have been cleared away and the area made available to investors in order to develop a new city district.
Branding, a successful marketing concept which is firmly established when promoting companies and products, lags behind when it comes to the marketing of locations and entire regions in Europe. Yet real estate can also be linked to a brand. And it is not merely a question of stylish logos, elaborate websites and glossy prospects. Crucial factors entail comprehensive planning, creation and communication of a new district or large construction project. Working closely with other partners, Branders supervised the real estate branding of the urban district "Selve".
Working closely with other partners, Branders carried out the real estate branding for the city district "Selve" in Thun. The brand consultancy provided input at the various planning, creative and communication stages which were aimed at evolving a district optimally tailored to the needs of future residents.
"Selve’s" offer consists of residential area for families, as well as younger and older couples who have an affinity to nature while also appreciating the amenities of urban life. Once established, this target group definition flowed into all the relevant stages of the project conception and realization.
All points of contact necessarily communicate uniformly and consistently on behalf of the "Selve" district to capture the attention of the target group as a modern, close-to-nature yet urban residential space in the middle of the city.
The brand design makes the new positioning come to life: Selve, the modern, fresh and urban district.
Real estate branding flows into all facets of the "Selve" project - the architecture, the outdoor concept, the target group and the brand appearance.